ADGY Strategic Advisory: senior strategic direction for brands that run their own execution, covering who it is for, what advisory includes, the profit formulas, the Wise and Dominate programs, the working cadence, owned-brand proof, FAQ, and a fit-call CTA.

Strategic Advisory

Our brain on your growth. You keep the execution.

You already have a team. What you need is senior strategic direction: someone who connects every euro of spend to every euro of profit, then tells you exactly what to build next. That is Strategic Advisory.

Advisory is for you if:

  • You have in-house execution but no senior strategist
  • You want an unbiased read on your current spend
  • You need to see profit per product, channel, and customer
  • You want direction without a full done-for-you commitment

We bring the strategy and the numbers. Your team ships.

Trusted by brands across the EU:
€2.5M+
ad spend audited
40+
certifications
2
brands we own and run
8+
years operating
Where advisory fits

You run the execution.
We run the thinking behind it.

Our End-To-End service is for brands that want ADGY to build and run the whole growth system. Strategic Advisory is the leaner tier: you keep your in-house team or current agency, and we give you the brain, the numbers, and the direction to point them in.

Second opinion

An unbiased read

Already have a team or an agency relationship? We give you a data-driven reassessment of your current digital investment, with no agenda to keep your retainer.

Project based

No big commitment

Work with us as long as you need to. A one-off audit, a quarter of direction, or ongoing strategy calls. You decide the depth.

Full funnel

The bigger picture

Instead of tactics run in silos, we look at the whole journey, so every channel pulls in the same direction toward profit.

If you want ADGY to also do the building, that is End-To-End. Advisory is for teams that already build.

What advisory covers

A holistic read on your marketing,
turned into a clear plan.

We examine every aspect of your digital strategy, so you get more from the media you already buy. Honest, all-inclusive, and built around your real economics.

01 / Audit

Growth audit

Paid media, website, and data collection reviewed against best-in-class advertisers and your direct competition.

02 / Numbers

Unit economics and BI setup

We wire profit per SKU, channel, and customer into a dashboard, so decisions run on margin, not blended ROAS.

03 / Channels

Channel strategy

A full-funnel plan: where to spend, where to pull back, and what each channel is realistically worth.

04 / Creative + CRO

Creative and CRO direction

The angles, hooks, and on-site fixes most likely to move conversion, briefed for your team to produce and ship.

05 / Roadmap

Prioritised roadmap

Every opportunity ranked by impact and effort, so your team always knows the next highest-leverage move.

06 / Ongoing

Fractional growth leadership

Regular strategy calls and a senior operator on call between them, reviewing the numbers and steering the plan.

You leave with insight you can act on, not a slide deck that rots. Clarity first, then direction.

The math behind the decisions

Advisory is about seeing the numbers
and deciding on them.

We do not advise on vanity metrics. Every recommendation traces back to four numbers, recalculated against your real data.

aMER
Total Revenue ÷ Total Ad Spend
Are you efficient at the blended level. The number that tells the truth.
Contribution Margin
Price − COGS − Fulfilment − Fees − Ad Cost
What each order actually keeps after everything is paid.
LTV : CAC
Lifetime Value ÷ Customer Acquisition Cost
Is a customer worth more than they cost to acquire.
CAC Payback
CAC ÷ (AOV × Margin × Frequency)
How many months until a new customer pays for themselves.

When you can see these at SKU and channel resolution, every decision downstream gets sharper. That is what advisory unlocks.

Two programs

Pick the level of support you need.

Both programs run on the same formulas and the same honest read. Wise extends your strategy across the full funnel. Dominate benchmarks you against the best advertisers in your category and maps the path to the top.

Wise

Wise

Performance marketing is table stakes. Wise extends your reach across the entire customer journey, with advanced analytics, creative that delivers, and customer research, so you break through plateaus and grow sustainably.

  • Paid media opportunity analysis
  • Website opportunity analysis
  • Data collection validation
Start your Wise journey
Dominate

Dominate

Dominate analyses your full marketing mix against the competition and best-in-class advertisers, then hands you a cross-discipline set of recommendations to reach the next level. Customised solutions, no ceiling on growth.

  • Everything in Wise
  • Measurement plan
  • Competitive and best-in-class benchmarking
  • Cross-discipline recommendations
  • Customised solutions for unlimited growth
Start your Dominate journey

Program inclusions mirror the live site. Confirm final scope and any pricing before publishing.

How it works

A clear cadence,
from audit to action.

Advisory is not a one-time report you file away. It is a working rhythm: see the numbers, decide together, hand your team the next move.

Step 01Discovery and auditWe map your economics and audit spend, site, and data against the competition.
Step 02BI and baselineProfit per SKU, channel, and customer wired into a dashboard you can trust.
Step 03Strategy and roadmapA prioritised plan your team can ship, ranked by impact and effort.
Step 04Recurring strategy callsRegular reviews of the numbers, adjusting the plan as the data moves.
A system compounds while tactics spike and fadeTacticsADGY system

Tactics in silos spike and fade. Direction grounded in the numbers compounds.

Why ADGY

Reasons brands bring us in for advisory.

01A second opinion when you need itEven with an agency or in-house team, you get a best-in-class, data-driven reassessment of your current digital investment.
02Project-based consultingWork with us as long as you need to, without the big commitment.
03No more diminishing returnsInstead of running tactics in silos, we look at the bigger picture to keep growth from stalling.
04Extensive auditingWe examine every aspect of your digital strategy, so you get more from the media you already buy.
05Full-funnel analysisA comprehensive full-funnel read builds the most effective strategy to maximise your current investment.
06We follow the 80/20 retention ruleWe build relationships and a perpetual flywheel, minimising churn and maximising customer lifetime value.
Skin in the game

The advice comes from operators,
not consultants.

We do not just advise. We own and run our own ecommerce brands on the exact system, dashboard, and formulas we hand to you. When we recommend a move, we have usually tested it on our own money first.

We train like Olympians: we learn from the best coaches in every field, CXL among them, digest it, and keep evolving. Then we bring that straight into your account.

  • Oatentik, our DTC brand
  • Sadje v pisarni, our B2B brand
  • The same dashboard we hand you
  • Tested on our own budget
Retention flywheelRepeat purchases compound across cohortsRETURNING REVENUE BY COHORT
Our own brands

Real customers, real P&L, real lessons.

We own and run this
Oatentik
oatentik.com

Our own DTC brand. Built, marketed, and grown with the exact system behind every advisory engagement.

Visit the brand
We own and run this
Sadje v pisarni
sadjevpisarni.si

Our own brand. Real customers, real P&L, real lessons we bring straight into your strategy.

Visit the brand

Real people, real businesses, real skin in the game. See our case studies. (certifications and engagement count: real figures pending)

Questions

Before you book a call.

How is advisory different from your End-To-End service?

End-To-End means ADGY builds and runs the whole growth system: paid media, CRO, creative, retention, and custom development. Advisory is for brands that already have execution covered and need the senior strategy, the BI, and the direction layered on top. Same brain, less hands-on building.

Do we keep our current team or agency?

Yes. Advisory is designed to sit alongside your in-house team or existing agency. We give them an unbiased read and a clear roadmap, with no agenda to take over the work.

What is the difference between Wise and Dominate?

Wise extends your strategy across the full customer journey with analytics, creative, and customer research. Dominate adds a measurement plan plus competitive and best-in-class benchmarking, with cross-discipline recommendations for brands aiming to reach the top of their category.

Is there a long commitment?

No. Advisory is project-based. Engage us for a one-off audit, a quarter of direction, or ongoing strategy calls. You set the depth and duration.

What do we walk away with?

A clear view of profit per product, channel, and customer, a prioritised roadmap your team can ship, and a senior operator reviewing the numbers with you on a regular cadence.

Want an honest read on your growth?

A 30-minute fit call, no pitch deck, no obligation. We pressure-test where your spend is leaking and whether advisory is the right tier for you.

Book a fit call →