Case study: F45 Gym. With business down and expenses up, targeted campaigns and promotions pumped life back into the gym and brought new clients through the door. Structure: at-a-glance results, the challenge, what we saw, what we did, the results, a client quote, and a call to action.
F45 brought memberships back up, post-COVID.
With business down and expenses up, targeted campaigns and promotions pumped life back into the gym and brought new clients through the door.
Business down,
expenses up.
Post-COVID, F45 faced falling memberships and rising costs. ⟦placeholder⟧ on the specific starting numbers.
The opportunity was targeted local acquisition and promotions built to fill classes again. ⟦placeholder⟧ on the full context.
First we sized the recovery.
We looked at local demand, membership economics, and where targeted spend could rebuild the base fastest. ⟦placeholder⟧ on the diagnostics.
The gap was the opportunity: where revenue was leaking, and where it could be won back. (sample illustration)
- Membership declineNumbers had dropped through the pandemic. ⟦placeholder⟧.
- Rising fixed costsMargins were under pressure. ⟦placeholder⟧.
- Underused promotionsOffers were not driving sign-ups. ⟦placeholder⟧.
- Local targeting gapsSpend was not reaching the right catchment. ⟦placeholder⟧.
See it. Decide it. Build it.
The same sequence we run on every account, with a dedicated advisor and customer success manager walking the client through every step.
Demand sized up
Looked at local demand and membership economics to plan the recovery. ⟦placeholder⟧ on tooling.
→Targeted offers
Built promotions and audiences aimed at the highest-intent local prospects. ⟦placeholder⟧.
→Campaigns, shipped
Targeted campaigns and promotions launched and optimised to bring new clients through the door.
→Local targeting, the right offers, relentless optimisation. ⟦placeholder⟧ on the full play-by-play.
A gym,
back in growth.
Memberships and revenue climbing again after a hard stretch. ⟦placeholder⟧ on the headline figures.
New clients through the door
Targeted campaigns rebuilt the membership base. ⟦placeholder⟧ on the exact count.
Revenue back on the rise
Promotions and acquisition lifted monthly revenue. ⟦placeholder⟧ on the precise figure.
⟦placeholder⟧ on the full recovery breakdown.
⟦Client testimonial placeholder.⟧
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